1. Introduction

DABDABA LIFESTYLE (“DABDABA”, “we”, “our”, or “us”) is committed to protecting the privacy and personal information of every individual who interacts with our Website at www.dabdaba.com (the “Website”). We understand that sharing personal information requires trust, and we take that responsibility seriously.
This Privacy Policy explains what personal information we collect, how we collect it, how we use and protect it, with whom we share it, and what rights and choices you have in relation to your information. It applies to all users who access or use the Website, purchase products, or otherwise interact with our services.
This Privacy Policy is incorporated into and forms part of DABDABA’s Terms & Conditions. By accessing or using the Website, you confirm that you have read, understood, and agreed to the practices described in this Privacy Policy.
This policy applies solely to www.dabdaba.com. If you navigate to any linked third-party website, please review that website’s own privacy policy, as it may differ significantly from ours.
This Privacy Policy is an electronic record in accordance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (DPDP Act), and does not require a physical or digital signature.

2. Information We Collect

We collect two broad categories of information when you use the Website: information you provide directly to us, and information collected automatically through your use of the Website.

2.1 Information You Provide to Us

When you register an account, place an order, contact our Customer Care team, or otherwise interact with the Website, you may provide us with the following:
• Full name
• Email address
• Mobile number and telephone number
• Billing address and shipping address
• City, state, country, and PIN/ZIP code
• Payment information (processed securely via third-party payment gateways; we do not store card data)
• Government-issued identification or proof of address, where requested for payment verification
• Communications and correspondence, including messages sent to our Customer Care team
• Product reviews, ratings, or feedback submitted on the Website

Providing certain information (such as your name, email address, and shipping details) is mandatory to complete a purchase or register an account. Other information is optional and provided at your discretion.

2.2 Information Collected Automatically

When you access the Website, our servers and third-party tools may automatically collect certain technical and usage information, including:
• IP address and approximate geographic location
• Browser type, version, and operating system
• Device type and device identifiers
• Pages visited, time spent on each page, and navigation paths
• Referring URLs (pages visited before arriving at our Website)
• Cookie data and similar tracking identifiers (see Section 6 for details)
• Session and click-stream data

This information is collected to ensure the Website functions correctly, to improve your experience, and to analyse usage patterns. It is not used to identify you individually unless combined with other information you have provided.

2.3 Information from Third Parties

We may receive information about you from third-party service providers, including payment processors, logistics partners, and analytics platforms, to the extent necessary to fulfil your orders and improve our services. All such third parties are bound by confidentiality obligations consistent with this Privacy Policy.

2.4 Information Relating to Minors

The Website is not intended for use by individuals under the age of 16 without parental or guardian supervision. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us at care@dabdaba.com and we will promptly delete it. For users between 16 and 18, consent may be provided by a parent or legal guardian where required.

3. How We Use Your Information

DABDABA uses your personal information for the following purposes:

3.1 To Process and Fulfil Orders

We use your name, address, contact details, and payment information to process your orders, arrange delivery, issue invoices, and communicate order status updates.

3.2 To Manage Your Account

Your registration information is used to create and maintain your account, enable login, and provide a personalised browsing and shopping experience.

3.3 To Communicate with You

We may use your email address and phone number to:
• Send transactional communications, including order confirmations, shipping updates, and delivery notifications.
• Respond to your enquiries, complaints, or requests submitted to our Customer Care team.
• Send promotional and marketing communications, subject to your prior consent and applicable law. You may opt out of marketing emails at any time using the unsubscribe link in each communication.

3.4 To Improve the Website & Our Services

We analyse usage data, browsing behaviour, and customer feedback to enhance the functionality and content of the Website, personalise your experience, and evaluate the effectiveness of promotional campaigns.

3.5 For Security and Fraud Prevention

We process your information to detect, investigate, and prevent fraudulent transactions, unauthorised access, and other illegal activities on the Website.

3.6 To Comply with Legal Obligations

We may process and retain your personal information as required under applicable Indian and international law, including for tax compliance, regulatory reporting, and responding to valid legal requests from government or judicial authorities.

3.7 For Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of DABDABA’s business, your personal information may be transferred to the relevant third party as part of that transaction. We will notify users via a prominent notice on the Website at least 30 days prior to any such change in ownership or control of personal data.

4. Legal Basis for Processing

DABDABA processes your personal information on the following legal grounds:

• Consent: Where you have provided explicit consent, including for marketing communications and non-essential cookies.
• Contract: Where processing is necessary to fulfil your purchase order or provide services you have requested.
• Legal Obligation: Where processing is required to comply with applicable law, including the DPDP Act, 2023, the IT Act, 2000, GST regulations, and other Indian statutory requirements.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as fraud prevention, website security, and improving our services, provided such interests are not overridden by your fundamental rights.

5. Sharing Your Information

DABDABA does not sell, rent, or trade your personal information to third parties for their own promotional or marketing purposes. We may, however, share your information in the following limited circumstances:

5.1 Service Providers

We engage trusted third-party service providers to assist with:
• Payment processing and fraud screening
• Order fulfilment, logistics, and courier services
• Email delivery and customer communication platforms
• Website hosting, IT infrastructure, and data storage
• Analytics and performance monitoring
• Customer support tools

These service providers are granted access to your information only to the extent necessary to perform their specific functions on our behalf, and are contractually obligated to maintain the confidentiality and security of your data in a manner consistent with this Privacy Policy.

5.2 Legal and Regulatory Disclosure

We may disclose your personal information if required to do so by law, or in good-faith belief that such action is necessary to:
• Comply with applicable law, legal process, or regulatory requirements in India or elsewhere.
• Respond to requests from government authorities, law enforcement agencies, or judicial bodies.
• Protect and enforce our Terms & Conditions and other legal rights.
• Investigate, prevent, or take action against actual or suspected fraud, security breaches, or illegal activity.

5.3 Business Transfers

As described in Section 3.7, your personal information may be transferred in connection with a merger, acquisition, or sale of business assets. Such transfers are subject to appropriate confidentiality obligations.

5.4 With Your Consent

We may share your information with third parties in any other circumstance where you have given explicit consent for us to do so.

6. Cookies & Tracking Technologies

6.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help us recognise you, remember your preferences, and understand how you interact with the Website.

6.2 Types of Cookies We Use

• Essential Cookies: Required for the Website to function properly. These cannot be disabled and are necessary for activities such as maintaining your shopping cart and enabling secure login.
• Analytical/Performance Cookies: Help us understand how visitors interact with the Website by collecting aggregated, anonymised usage data (e.g., pages visited, session duration). We use this information to improve site performance.
• Preference Cookies: Allow the Website to remember your choices, such as your preferred language, region, or previously viewed products, to personalise your experience.
• Marketing/Targeting Cookies: Used to deliver relevant advertisements, track campaign effectiveness, and limit the number of times you see a particular ad. These are only placed with your consent.

6.3 Managing Cookies

You can manage, restrict, or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of the Website, including the ability to complete purchases.
If you unsubscribe or request to be forgotten, all non-essential cookies associated with your account will be disabled.

6.4 Do Not Track

Some browsers include a “Do Not Track” feature that signals to websites that you do not wish to have your online activity tracked. Our Website does not currently respond to Do Not Track signals. We will update this section if our practices change.

7. Data Storage & International Transfers

Your personal information is stored on secure servers located in India and/or with cloud service providers who may store data in other jurisdictions. Where data is transferred outside India, DABDABA ensures that appropriate safeguards are in place, including contractual protections consistent with the DPDP Act, 2023, to ensure your information receives an equivalent level of protection.
By using the Website, you consent to the transfer and processing of your information in the manner described in this section.

8. Data Retention & Disposal

We retain your personal information for as long as your account remains active or as is necessary to provide you with our services, fulfil our legal obligations, resolve disputes, and enforce our agreements.
Upon closure of your account or a valid deletion request, we will delete or anonymise your personal data within a reasonable timeframe, except where retention is required by law (for example, for tax, audit, or regulatory compliance purposes).
To request deletion of your account and associated data, please contact us at care@dabdaba.com. We will respond to your request within 30 days.

9. Your Rights & Choices

Subject to applicable law, you have the following rights in respect of your personal information held by DABDABA:
• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct or update inaccurate or incomplete information.
• Right to Deletion: You may request that we delete your personal information, subject to our legal retention obligations.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.
• Right to Object: You may object to the processing of your personal information for marketing purposes at any time.
• Right to Data Portability: Where technically feasible, you may request a copy of your information in a structured, machine-readable format.

To exercise any of these rights, please contact our Customer Care team at care@dabdaba.com or WhatsApp us at +91 9151515096. We will respond within 30 days. Complex requests may take additional time, in which case we will notify you of the expected timeline.
Users in the European Union or European Economic Area may have additional rights under the General Data Protection Regulation (GDPR). Please contact us for further information.

10. Data Security

DABDABA implements commercially reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, loss, or destruction. These include:
• Secure Socket Layer (SSL) encryption for data transmitted via the Website
• Restricted access controls ensuring only authorised personnel can access personal data
• Contractual security obligations imposed on all third-party service providers
• Regular reviews of our data collection, storage, and processing practices

You are responsible for maintaining the security of your account login credentials. Do not share your password with any third party. If you suspect unauthorised access to your account, notify us immediately at care@dabdaba.com.
While we take all reasonable steps to protect your data, no method of digital transmission or storage can be guaranteed to be entirely secure. By using the Website, you acknowledge and accept this inherent risk.

11. Third-Party Links

The Website may contain links to third-party websites, social media platforms, or payment gateways. This Privacy Policy applies solely to information collected on www.dabdaba.com. We are not responsible for the privacy practices or content of any linked third-party site. We encourage you to review the privacy policies of any website you visit through a link on our Website.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory requirements. We will post the updated version on this page with a revised “Last Updated” date. Where changes are material, we will make reasonable efforts to notify you via email or a prominent notice on the Website prior to the change taking effect.
Your continued use of the Website following any update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

13. Grievance Redressal

If you have any concerns, complaints, or grievances arising from your use of the Website or Services, please contact our Customer Care team:

Email: care@dabdaba.com
Phone: +91 9151515096

Any grievance relating to the processing of your personal information must be raised in writing. We will acknowledge receipt of your complaint and endeavour to resolve it within 30 days.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Email: care@dabdaba.com
Phone: +91 9151515096
Website: www.dabdaba.com

By using the DABDABA Website, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described herein.